News:
 According to resent study, consumers increasingly value permission email marketing messages and prefer them to other types of marketing:
- 64% said they would like email to replace telemarketing
- 45% said they would like email to replace in- person sales calls
- 52% said they would like email to replace direct mail
- 43% would like to see email replace retail offers and coupons
The study also shows that recipients have become savvier in managing their email inboxes, and more particular about what they open and respond to. A newsletter from a company they are familiar with is considered relevant email.
A newsletter is a great tool to build and maintain a long term relationship with your customers. Today newsletters are available for all conceivable topics. In spite of the spam menace, customers continue to subscribe and read newsletters. If you would like to maintain a long term relationship with a customer, we recommend that you look at the newsletter option. Few examples of what a newsletter could be used for:
- Updating your customers about the new launch or the latest promotion
- Informing your customers about the latest news and trends in your industry
- Tips and tricks for getting the best out of your product or service
The importance and strength of email newsletters have been under estimated for sometime. But the right newsletters to the right people at the right time can be one of the best Internet marketing tools. |
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Every Company Should Have a Newsletter
The Nielsen Norman Group has reported the positive emotional aspect of newsletters is that they can create much more of a bond between the end user and the company than a website can. |
Relate:
We pack your newsletter full of useful information, free
resources, tips and anything else your subscriber list will be interested in.
your subscribers will enjoy reading your newsletter and get to know you better
at the same time.
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Surveys:
Email surveys compliment your email marketing efforts by
allowing you to gather important feedback and opinions from your customers in a
more formal, efficient and organized way.
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Advertise:
Email Newsletters are the leading edge of a new marketing
wave. Any business, service provider or organization can benefit from having an
online newsletter. You can advertise specials, new products, new services,
sales, schedules and more.
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